The Frederick Spirits Festival is just over a month away. Let’s make the final push promoting this event and have another success for the Guild in April.
Frederick Craft Spirits Festival
April 20, 2019
Campaign Window (March 18, 2019 – April 19, 2019)
Be sure to mention Maryland Distillers Guild in your posts–this allows us to expedite sharing your content via reposts and comments.
Facebook: Tag facebook.com/MarylandDistillers
Instagram: Tag @marylandspirits
Twitter: Tag @marylandspirits
Determining your featured cocktail for the festival is encouraged to both help planning and marketing of the festival. Knowing your distillery’s cocktail allows both your distillery and the Distillers Guild to market your presence at the festival.
The goal of the social media efforts for the upcoming Frederick Spirits Festival is to promote both your business and our industry. By using some of the content suggested below, we hope that your followers and consumers will embrace your brand and be encouraged to champion Maryland spirits!
Share content with your followers about new spirit releases:
Ex: “Frederick Spirits Festival is right around the corner! We’re celebrating by releasing XXXX in our tasting room this week. Your support of our distillery and our industry is greatly appreciated. See you soon! #MDSpirits #FrederickSpiritsFestival”
Promote the overall event throughout the month:
Ex: “Spirits. Food. Music. We can’t wait to show you what we’ve been making at this year’s Frederick Spirits Festival! #FrederickCraftSpiritsFestival
Discuss your featured cocktail:
Ex: “Come try our exclusive Maryland Martini at this year’s Frederick Craft Spirits Festival. We’ll tell you our secret ingredient if you come find us on April 20! #LocalLiquor #FrederickSpiritsFestival”
Have a call to action:
Ex: “We’re excited to share this year’s batches with you all at The Frederick Spirits Festival. This year we’re bringing your favorite XXXX to fill your liquor cabinet. Get your tickets and join us! https://www.frederickspiritsfestival.com/
Link to event images: