September 17, 2020
Ten years ago, as craft distillers pursued their dreams, the market saw new American whiskey styles. Young and inspired distillers were smoking grains, distilling unique malts and conducting barrel finishes unheard of on this side of the pond.
Consumers reaction ranged from “gross” and “meh” to “brilliant” and “wow.” While Kentucky certainly maintained its stronghold on American whiskey, the craft distillers showed the world that their whiskey can be as formidable as anything made in the Bluegrass State.
To continue reading this Forbes article, click here.